Keyword Match Type Tool

Generate Broad Match, Phrase Match, Exact Match, and Modified Broad Match keywords instantly for Google Ads campaigns.

Keywords (Column 1)

Keywords (Column 2)

Keywords (Column 3)

Separator: Space Nothing Dash (-)

Select match type: SELECT ALL Broad match Modified broad match (+) "Phrase match" [Exact match]

Change to lowercase

Generated Keywords:

About Keyword Match Type Tool & PPC Guide

When running paid advertising campaigns on Google Ads or Microsoft Advertising, selecting the right keyword match types is essential to control your advertising budget and target high-converting search queries. Our free Keyword Match Type Tool simplifies the process of combining multiple keyword variations across columns and automatically formatting them into Broad, Phrase, Exact, and Modified Broad match types.

Match Types Explained

Broad Match: Default match type displaying ads on relevant variations.
Phrase Match ("keyword"): Shows ads on queries matching the meaning of your phrase.
Exact Match ([keyword]): Highly targeted option for exact query matches.

How to Use This Tool?

Simply paste your seed keywords into Columns 1, 2, and 3. Select your desired separator (Space, Dash, or None), check your required match types, and click "Make Keyword List". Use the copy button to instantly export your keyword list directly into your Google Ads editor.